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ADVERTISING AND MARKETING


While traditional forms of advertising such as television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is continuing to grow fast. Stay in touch with the latest trends and news in this dynamic sector. The products listed under our Advertising and Marketing category will keep you informed about this highly changeable and innovative industry. Our publications cover everything you need to stay ahead of the game including insights into major industry players, the latest strategies and techniques, training materials as well as detailed analysis of world and regional markets

Total 25 Reports Found - Showing Reports From 1 To 25

2016 Global Cross Platform and Mobile Advertising Industry Report is a professional and in-depth research report on the world's major regional market conditions of the Cross Platform and Mobile Advertising industry, focusing on the main regions (North America, Europe and Asia) and the main countries (United States, Germany, Japan and China). The report firstly introduced the Cross Platform and Mobile Advertising basics: definitions, classifications, applications and industry chain overview; ind

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Digital video tech vendors, IPTV sales and services, enterprise-grade modules-to-workflow suites, adtech platforms, integrators, media processing specialists and CDNs grew their businesses by 28.7% in 2016, booking $68.7 billion in revenue. That figure includes Google’s DoubleClick cross-channel adtech business, Facebook, Twitter, Amazon Web Services (AWS) and marketing platform Conversant Media (now owned by Alliance Data), following a 38.3% rate of expansion in 2015. Growth is currently peg

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Research shows online video and mobile adtech markets continue to consolidate, with $17.5 billion in acquisitions generated to date across all vendor-related adtech categories since 2005, with 2014 and 2015 documenting peaks exit dollars, and more to come.
Looking at 2016, $776 million in deals account for 4.4% of total M & A deals done, with current year’s total reached at an average topline revenue exit multiple (run-rate) of 1.90x.
Historically, up to the present time (a

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$4.7 BILLION IN-STREAM VIDEO SPENDING FORECAST FOR 2016; SECTOR SNAPS BACK TO DOUBLE-DIGIT GROWTH Seaside, CA Brands, marketers, agencies, rights holders and adtech platforms—(the demand side), have all clamored for more premium in-stream video inventory (supply side), or greater access to existing supply, though in 2016 the market is still defined by inventory scarcity despite a proliferating device base. In today’s fragmented device universe marketers are buying what they know and what

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2016 Global Native AdvertisingIndustry Report is a professional and in-depth research report on the world's major regional market conditions of the Native Advertisingindustry, focusing on the main regions (North America, Europe and Asia) and the main countries (United States, Germany, Japan and China). The report firstly introduced the Native Advertisingbasics: definitions, classifications, applications and industry chain overview; industry policies and plans; product specifications; manufactur

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2016 Global Digital Advertising Industry Report is a professional and in-depth research report on the world's major regional market conditions of the Digital Advertising industry, focusing on the main regions (North America, Europe and Asia) and the main countries (United States, Germany, Japan and China). The report firstly introduced the Digital Advertising basics: definitions, classifications, applications and industry chain overview; industry policies and plans; product specifications; manu

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The Global Financial Analytics market is projected to reach $10.34 billion by 2022 growing at a CAGR of 12.2% during the forecast period. Some of the key drivers for the market growth include gradually increasing data intensity and utilization of financial analytics as a tool for competitive differentiation. However, safety measures and huge number of business proportions are the principal obstructions in the financial market. Arrival of cloud computing has pushed the financial planning to a nov

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The Global Critical infrastructure protection market is projected to reach $145.67 billion by 2022 growing at a CAGR of 9.15% during the forecast period. Some of the key drivers for the market growth include globally existing trend of investment in the smart grids, boost in IT spending, development in the operation of automation solutions, integrated functioning of cloud and CIP, raise in cyber-attacks & cyber-crimes and well-organized policy system & implementations. However, scarcity of techni

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The Global Cloud Storage market is projected to reach $112.73 billion by 2022 growing at a CAGR of 28.9% during the forecast period 2014 to 2022. Some of the key drivers for the market growth include growing need for big data storage and escalating adoption of cloud storage gateways. However, security and regulatory remains the prime barrier for cloud implementation across verticals such as government and financial services, while loss of apparent control over IT assets and substantial legacy sy

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The Global Big Data market is projected to reach $118.52 billion by 2022 growing at a CAGR of 26.0% during the forecast period 2014 to 2022. Hasty growth in consumer data, superior information security, enhanced business efficiencies are some of the key factors fueling the market growth. However, lack of skilled workers is inhibiting the growth of big data market. Demand of data warehousing and advanced analytics among applications of big data creates ample of opportunities for the vendors in th

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The Global Web Analytics market is accounted for $1.28 billion in 2014 and is poised to reach $5.12 billion by 2022 growing at a CAGR of 18.9% during the forecast period 2014 to 2022. One of the key drivers for the market growth is development of marketing activities to remain at equivalence with the competitors in the current cut throat environment. Progression of technology, amplified penetration of internet and mobile phones, and altering lifestyles of consumers are some of the factors fuelin

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The Global ERP Software market is projected to reach $47.71 billion by 2022 growing at a CAGR of 7.0% during the forecast period. Some of the key drivers for the market growth include reduced operational cost in IT, surge in cloud technology and data transparency on real-time basis, whereas high costs of ERP software, time-consuming ERP deployments and too little customization are some of the key factors inhibiting the growth of ERP Software market. Asia-Pacific would evident to be one of the

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The Global Data Visualization applications Market is estimated to be $4.25 billion in 2014 and is expected to reach $8.33 billion by 2022 growing at a CAGR of 8.7% from 2014 to 2022. Some of the key drivers for the market growth include escalation in big data, advancements in visualization software, and the increasing need for faster decision making. However, difficult implementation, lack of storytellers, and novel processes are inhibiting the growth of data visualization applications market. K

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The Global Business Process management market is estimated at $4.65 billion in 2014 and is poised to reach $17.96 billion by 2022, growing at a CAGR of 18.4% during the forecast period 2014 to 2022. The factors that are fueling the market growth include increasing business dexterity, cost efficiency and return on investment from BPM suites. Whereas factors such as impedance to BPM solutions from IT staff, delusion about BPM solutions among end-users and perception of BPM as an IT matter are hind

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The Global cloud database Market is estimated at $1.11 billion in 2014 and is poised to reach $65.86 billion by 2022, growing at a CAGR of 66.6% from 2014 to 2022. Innovations in ways of data storing and memory distribution are some of the key factors driving the market growth. The demand of cloud database solutions is anticipated to nurture in near-term, as conventional approach for storing databases are complex to manage. However, factors such as security and privacy concerns could inhibit the

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The Global Business Intelligence and Analytics Software market is projected to reach $ 35.26 billion by 2022 growing at a CAGR of 8.84% during the forecast period 2014 to 2022. Rising data quantity, demand of mobile BI and analytics, soaring competition across businesses are some of the key factors fueling the market growth. However, lack of skilled workers and high costs are the factors inhibiting the growth of global business intelligence and analytics software market. Embedded business intell

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The Global Facial Recognition market is projected to reach $8.74 billion by 2022 growing at a CAGR of 17.8% during the forecast period 2014 to 2022. Growing Surveillance Market is the key factor fueling the market growth. However, interoperability is inhibiting the facial recognition market. Differentiating between similar faces or appearances poses a major market challenge. 3D facial recognition technology is anticipated to observe much quicker adoption compared to the 2D facial recognition t

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The Global Wi-Fi Hotspot market is accounted for $1.28 billion in 2014 and is expected to reach $4.54 billion by 2022 growing at a CAGR of 17.14% from 2014 to 2022. The factors that are favoring the market growth include escalation of portable devices such as smart phones and tablets and increased number of internet users for the professional as well as personal work. However, lack of security during the usage of Wi-Fi which results in theft of valuable data is restraining the growth of global W

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The Global Serious Game market is valued at $2.46 billion in 2014 with CAGR of 14.71% it is expected to reach $10.96 billion by 2022. Mobile-based educational games are expected to drive serious game market over next decade. The factors favoring the market growth include high return on investment, growing usage of mobile based educational games, consumer brands, improved learning outcomes and increased need for user engagement across enterprises. The improper game design, lack of awareness about

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The Global Online movie ticketing services market is accounted for $11.91 billion in 2014 and is poised to reach $30.54 billion by 2022 growing at a CAGR of 12.49% during the forecast period 2014 to 2022. One of the key market drivers is substantial squash of digital 3D screens across the world for which ticket prices are more for a 3D film. Growing access of broadband pooled with mobile phones with online capabilities, contributed to the box office revenues, whereas the rising number of home th

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The Global Network Outsourcing market size is poised to grow at a CAGR of 6.12% over the period 2014 to 2022. The factors that are influencing the market growth include improved company focus, access to world-class capabilities by outsourcing providers, obtaining resources that are not available internally, and reduced costs. Whereas uncertainty in costs and opportunism by external vendors are some of the key restraining factors in the global market. IT industry is the largest benefiter of the

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2. SCOPE OF INVESTIGATION The report will investigate the M&A process in China’s media industry from the following aspects: ?Production situation (capacity, output, active producers, etc.) ?M&A causes ?M&A risk and challenge ?M&A effect ?Major M&A cases analysis ?Future trend ?Commercial opportunity 1.INTRODUCTION In this report, ASKCI analyzes the merger and acquisition cases in China’s media industry. It will provide you with a comprehensive understanding of this industry from the following

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2. SCOPE OF INVESTIGATION The report will investigate Chinese top 50 advertising companies from the following aspects: ?Basic information (including address, telephone number, fax number, website, company background, etc.) ?Major business ?Financial performance 1.INTRODUCTION In this report, ASKCI profiles the leading advertising companies. It analyzes China’s advertising industry in terms of market information (market size, status, etc.), hotspots (key M&A activity and new policy), current in

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The Aim of this report ?To provide readers with comprehensive & in-depth understanding of global advertising industry; ?To understand the development situation of advertising industry in the world; ?Get more information of the major advertising producers in the world; ?Gain insight into the major advertising producers about operation; ?To predict what future of global advertising industry will be; ?To reveal opportunities in global advertising industry. 1.INTRODUCTION In this report, ASKCI will

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1)The Aim of Report ?To provide readers with comprehensive and in-depth understanding of Global and Chinese exhibition industry; ?To analyze the market of exhibition industry; ?To analyze case study of the industry; ?To discover drivers and barriers of the industry; ?To reveal opportunities for exhibition industry in China. 2)Benefit from the Report ?Obtain latest info of exhibition industry, such as market strategy, demand, case study, key players, etc.; ?Discover market opportunities i

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